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Why headless commerce?


1

Scalable

Virtually unlimited scalability


2

Flexible

Create all conceivable UIs and flows


3

Open

Components are open source


4

Fast


5

Integrations


6

Conversion

Why choose

Headless Odoo commerce?

Headless Odoo commerce is the advanced architecture where you completely decouple the powerful, central business logic of Odoo (for Sales, Products, Contacts, Shipping, CRM, and more) from the frontend, or the actual customer experience. Instead of using the standard Odoo website, you build a separate, super-fast and customized webshop, app, or customer portal. These two systems communicate exclusively via a lightning-fast API. This combines the best of both worlds: the robust, integrated 'single source of truth' of Odoo and the ultimate freedom to create a unique, high-performance digital experience.

Growth

The choice for headless Odoo is a crucial, strategic step for companies that have outgrown their standard e-commerce platform. While the traditional Odoo e-commerce app often limits you in design, loading speed, and frontend flexibility, and external platforms (like Shopify) confront you with 'vendor lock-in' and rising transaction costs, headless offers the ultimate solution. You move away from the 'one-size-fits-all' approach and invest in yourown, sustainable platform. This platform is fully tailored to your unique business processes, without being dependent on the limitations or pricing models of an external supplier.

Strategic choice

The benefits of this approach are measurable in your business results. First, speed: A headless frontend, built on modern frameworks, is fundamentally faster than a monolithic system. This is essential for your Google rankings (Core Web Vitals) and, even more importantly, for a higher conversion. Second: flexibility. You have 100% freedom in design and functionality, allowing you to continuously optimize (CRO). You can adopt a holistic sales approach, where your sales channels become more integrated. This leads to higher customer satisfaction. According to Gartner, it is a must-have for companies that want to thrive.¹

6 benefits of Headless Odoo commerce
How does headless Odoo work?

Compare

An introductory comparison with the most common alternatives.

Shopify+Odoo versus Odoo headless

Combining Shopify as an ecommerce platform with Odoo seems like a logical solution for a successful business.

Shopify is often a good start to build an online business from the ground up. If your revenue is at least 5 million euro per year and you also have Odoo running in the background, we recommend considering headless. The higher the revenue, the greater the benefits of headless become.

The Shopify route is fast, but you rent a frontend and pay a high price in the form of revenue fees and a strong vendor lock-in. Moreover, you create two systems that are complex to synchronize, resulting in a lack of a 'single source of truth.' Customization is often needed at a later stage with Shopify as well.


Headless Odoo is the definitive choice for ownership and control. You use Odoo as the only, powerful backend and build a 100% custom, lightning-fast frontend that is perfectly tailored to your unique processes. This guarantees maximum flexibility, scalability, and prevents recurring revenue-dependent costs. It is the investment in your own platform, versus renting a standard solution.

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Odoo ecommerce app versus Odoo headless

The Odoo website and ecommerce apps are a logical choice because they are extremely well integrated with the ERP.

As Odoo enthusiasts, we are fans of the all-in-one approach (All your business on one platform) of Odoo. This includes the ecommerce app and the possibilities it offers for online sales. It provides almost the same holistic sales approach as a headless Odoo commerce. It can be a good start for a business, especially for B2B and D2C.

The company behind Odoo invests heavily in improving e-commerce and is making good progress. However, for companies with a revenue of over 5 million, it is insufficient to win the competitive battle. Part of the cause is technical and fundamental.

A headless Odoo frontend maintains Odoo's all-in-one approach. It adds flexibility, scalability, and speed.

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Sources:

  1. Gartner Magic Quadrant for Digital Commerce 2024

Who is Odoo headless a solution for?

Companies that...

  • ...strive for significant online growth and market leadership.
  • ...experiencing pain points with their current ecommerce platform.
  • ...need a personalized and scalable digital experience.
  • ...want to make optimal use of the power of Odoo.
  • ...understand that falling behind competitors incurs costs.

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